Privacy Policy for Customers

Privacy Policy Overview

This Privacy Policy sets out how Florist Limehouse collects, uses, retains, and discloses personal information from customers placing orders in Limehouse and the surrounding districts. We are committed to ensuring your personal information is processed fairly, lawfully, and transparently, in compliance with the UK General Data Protection Regulation (GDPR) and related legislation. Please read this policy carefully to understand how we manage your personal information and your rights regarding your data.

Scope of This Policy

This policy applies to all customers who place orders with Florist Limehouse, whether online, in-store, or by telephone, for deliveries within Limehouse or nearby districts. By placing an order with us, you acknowledge this Privacy Policy and consent to the data practices described herein, subject to your rights under data protection laws.

What Data We Collect

Florist Limehouse may collect and process the following types of personal data:

  • Identity and Contact Data: Name, address, email address, telephone number, and delivery address.
  • Order and Transaction Data: Details of your orders (including delivery preferences, messages, and purchase history), payment method details (not full card numbers), and invoicing information.
  • Communication Data: Any communications you exchange with us (e.g., via contact forms, phone calls, notes from conversations, or feedback provided).
  • Technical and Usage Data: IP address, device information, and website interaction data when you use our website (if applicable; cookies use is detailed in our Cookies Policy).

We do not intentionally collect special categories of personal data (such as health, racial, or biometric data) except when you voluntarily provide allergy or specific delivery requirements.

Lawful Basis for Processing Personal Data

Florist Limehouse processes your personal data only when there is a lawful basis to do so, as specified by GDPR:

  • Contract: Most information is processed to fulfill our contract with you—for example, to process your order, arrange delivery, and provide customer service.
  • Legal Obligation: Some data must be kept to comply with tax, accounting, or other legal requirements.
  • Legitimate Interests: We may use your information to improve our services, manage our business, resolve issues, prevent fraud, or for limited direct marketing if it does not override your rights.
  • Consent: For certain activities (such as electronic marketing communications), we rely on your explicit consent, which you may withdraw at any time.

How We Use Your Personal Data

Your data is used for the following purposes:

  • Processing and delivering your flower orders.
  • Communicating with you about your orders, deliveries, and customer service inquiries.
  • Maintaining accurate client records for operational and accounting purposes.
  • Improving our website’s functionality and customer experience (where applicable).
  • Complying with legal, regulatory, and accounting obligations.
  • Where consented, informing you about promotions, events, or products relevant to Florist Limehouse.

Data Retention

We retain your personal data for no longer than necessary to fulfill the purposes described above:

  • Order and account data: Retained for up to 7 years after your most recent transaction, for accounting and regulatory purposes.
  • Marketing data: Retained until you opt out or withdraw your consent.
  • Technical usage data: Retained for shorter periods as defined in our Cookies Policy.

Once retention periods have expired, data is securely deleted or anonymised.

Data Processors and Data Sharing

Florist Limehouse may share your data with trusted third-party processors only where necessary to deliver our services. These may include:

  • Payment service providers for secure transaction handling.
  • IT service providers who host our systems or website.
  • Delivery couriers to fulfill your orders.
  • Professional advisors (such as accountants or legal services) when required.

All external processors are bound by contractual obligations to safeguard your data and act only on our instructions. Personal data is not sold, traded, or disclosed to unauthorised third parties. Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place.

Your Data Protection Rights

Subject to certain conditions, as a customer of Florist Limehouse, you have the following rights:

  • Access: You can request a copy of the personal data we hold about you.
  • Rectification: You can ask us to correct inaccurate or incomplete information.
  • Erasure: You can request deletion of your data where there is no lawful basis for retention.
  • Restriction: You may request that we restrict the processing of your data in certain circumstances.
  • Objection: You can object to our processing of your data for direct marketing or where processing is based on legitimate interests.
  • Portability: You may request your data be provided to you or a third party in a machine-readable format.
  • Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise these rights, contact us using the details provided at the end of this policy. We may request identification to ensure the security of your data. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data rights have been infringed.

Data Security

Florist Limehouse employs appropriate technical and organisational measures to protect your personal data against loss, unauthorised access, alteration, or disclosure. Measures include encryption, access controls, secure payment processing, and staff training.

Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes in legal requirements, our data practices, or the services we offer. Any significant changes will be communicated before they take effect where required by law. Please review this policy periodically to stay informed of how we protect your data.

Contacting Florist Limehouse

If you have questions, requests about your personal data, or concerns regarding this Privacy Policy, please contact us through our website or in writing to our business premises. We are committed to responding to your requests promptly and upholding your rights at all times.